Local Timeline - 1950s  
 
 
1950

The U.S. Census puts the population of Orange County at 216,224.   Seal Beach is 3,553. Long Beach is 244,072, and the population of the unincorporated Los Alamitos area is _________.

 
  Pacific Electric Red Car service is finally ended to Seal Beach  
 

25 FEB 1950 - Long Beach Chamber of Commerce take steps to pay $1,000,000 to buy a site for a new state college.  The ownership of the property is divided among the Fred H. Bixby Co (282 acres), local builder and developer Lloyd S. Whaley (31 acres) and a Bixby Family Trust (probably Susanna Bixby Bryant's land, 15 acres).

Fred Bixby owned the biggest piece of property. He did not want to sell his ranch land. "He didn;t want to sell it all." But he was not in good health. According to Fred Dean, "The upper campus was Fred's. The veteran's Hospital was Fred's. Bellflower Bloulevard was Fred's. We just talked to him like brothers. We didn't try to high pressure him. You couldn't high pressure Fred. We said we should have this for Long Beach. That was one of the last things he did before he died was to sell us that."
Lloyd Whaley sold us his land. He got that from Mrs. Bryant.. Mrs. Bryant's ranch.

Fred Dean - CSULB oral history

 
  9 APR 1950 - Lakewood starts selling homes.   
  28 JUN 1950 - Mark Taper (Biltmore Company), and Ben Weingart and Louis Boyar (Aetna Company) pay almost $9 million dollars for 3,375 acres above North Long Beach which would become Lakewood.  The acreage is the last of a 10,000 acre holding acquired in 1896 by William Andrews Clark and his brother J. Ross Clark from the Jotham Bixby Company, in exchange for building a sugar beet factory in Los Alamitos.  They converted the land to the Montana Land Company in 1904.  
1951 MAY 1951Flood control work for San Gabriel and Coyote Creek Channels pushed from Lakewood to Spring Street.  
     
 

Ross Cortese, a developer of homes in the Downey, and later the Lakewood, Anaheim and Los Alamitos areas, forms the Rossmoor Corporation.
   According to Cortese's bio, his parents were so poor he had to leave school when he was in the seventh grade. He helped support his parents by selling produce from a truck for several years, and only after World War II did he start the path to success.

 
 

19 JUN 1951 - LB Press Telegram -- Fred Bixby, owner of the Bixby Ranch -- which owns the southern half of future Rossmoor -- gives a grant of $250,000 to UC Davis to help farming students.

 
  In answer to the president's request for reserve volunteers for duty during the Korean War, to speed up training, on 6 March and again on 16 May 1951 ninety-day trainees reported on board at the Naval Air Station Los Alamitos. The third group of trainees came on board for training 16 June and many of them as well as station personnel would help saved lives and property during heavy rains and floods that damaged the nearby town of Los Alamitos.  
  OCT 13, 1951 -- The Bell Sisters (Cynthia Strother, 16, and Kay Strother, 11, of Seal Beach) were discovered on October 31, 1951, singing "Bermuda" on a Los Angeles television program called "Peter Potter's Search for a Song." By March of 1952, "Bermuda" had reached #7 on the Billboard charts and eventually sold over 1,000,000 copies.. The sisters perform together for the next 15 years.  
  5 NOV 1951 - Lakewood Shopping Center to open.  154 acres in Lakewood Park, described as the largest housing development ever built in this country.  The center will have 90 stores, including a May Company and a supermarket.  
1952

Los Alamitos race track opens.

 
  On 15 January 1952 the first helicopter unit arrives at Los Al Naval Air Station, also in 1952 a Reserve Air intelligence Unit came on board.  
 

19 JAN 1952 — Press Telegram, Los Alamitos hit by crest; 2 more dead; evacuees returning as waters recede in Artesia area.  (Section A, Page 1, Column 3)

 
  7 FEB 1952 - NY Times writes of Lakewood, "City of 30,000 created on Coast in 2-year period."  
 

1952 - citing Dec. 18, 1960 - LA Times oc8 -- A legal gambling house probably could still be operating in Seal Beach today if the poker operators of the early 1950s had not been so greedy and domineering.

Seal Beach gambling suffered a knockout punch at the ballot box eight years ago, but the city has taken a big assist from neighboring Long Beach to bring reasonable assurance the gaming tables are gone for good.


  March 16, 1952 - Heavy rains cause flooding in Los Alamitos and Long Beach.
  July 5, 1952 — LA Times - Drainage channels near the confluence of Coyote Creek and the San Gabriel River are discussed.  
 

24 AUG 1952 — Press Telegram — Son razing rancho mansion of late Suzanna Bixby Bryant in Santa Ana Canyon  Section A, Page 5, Column 1.

Suzanna Bixby Bryant was the sister of Fred H. Bixby, owner ofd the Bixby Ranch Company. Together they inherited that portion of Rancho Los Alamitos roughly south of Stearns and north of PCH in Long Beach, and south of Orangewood and north of Garden Grove Blvd in Orange County. Suzanna exchanged much of her Alamitos land for Fred's share of land out in east Orange County (near present Esperanza High School), but she did keep that land which became University Park (just west of Long Beach State), and the land which she later sold for for the Naval Air Station Los Alamitos, as well as the section of land west of Los Alamitos Blvd. which was sold after her death and became the first piece of the puzzle that would become Rossmoor.

 
  NOV 22, 1952 — The US Army Corps of Engineers calls the entrance to Alamitos Bay a "menace to life and property and recommends navigation improvements at once.  
  1952 -- Lakewood Center opens as one of the largest shopping malls in Southern California, with 100 stores and parking for 12,000 cars on 154 acres, anchored by a 350,000 sq. ft. May Co. department store with 2 supermarkets at each end of the linear center. In the next 8 years, 13 other regional malls would be built in the Los Angeles area.  
1953

Laurel Elementary School District changes its name to Los Alamitos Elementary School District. 

 
  7 FEB 1953 -- Long Beach proposes minor changes in the proposed Sepulveda (later San Diego/the 405) Freeway   
  FEB 9 -- Two flood control projects on Coyote Creek and the San Gabriel River are authorized by the LA County Flood Control District.  A start date is announced for the project on May 24.  The strengthening of the levees into concrete lined channels makes much of the flat land in what will be Rossmoor and much of Los Alamitos far more desirable for housing.  
  Without a local incorporated government, the Los Alamitos  Chamber of Commerce acts as a quasi-government, dealing with such issues as traffic signals and street lighting. It even won passage of a school bond and established a sewer district in 1953.  
 

Ross Cortese plans to build 800 homes at " Lakewood Rancho Estates," the half mile square tract bounded by Spring and Wardlow, Studebaker and El Dorado Park.   Midway through design, he junks his original designs and chooses to use Cliff May designed “California Ranch” homes.

Cliff May was a world-renowned designer and considered the father of the ranch home -- the most common housing style built in the 1950s through 1970s. His slab floors, and floor-to ceiling rear doors and windows and pre-fabrication techniques revolutionized the housing construction industry, and Cortese hitched his wagon to May and his partner Chris Choate with the Lakewood Rancho projects and then later the Anaheim Fremantle homes, where they first used many features later used in the Rossmoor homes.

 
     
1954 13 JUN 1954 -- Ross Cortese begins marketing his Lakewood Rancho Homes.  Although the homes will eventually be in Long Beach, Lakewood is the hot ticket item in the home construction industry -- and Cortese is not one to miss any potential marketing ploy.  Homes are slightly bigger than Lakewood's. 3 bedroom homes begin at $11,700 and 4-bedroom homes are $12,800.  

380 persons from Los Alamitos cast votes in the June 1954 California gubernatorial primary in which Goodwin Knight defeats ___ Geraves 193-91; and in the State Controller race, ____  Collins trounces ___  Kirkwood  273-117.  
  21 FEB 1954—Lloyd S. Whaley Construction begins construction of 3-bedroom, 2 bath homes in Los Altos adjoining Long Beach State on both sides of Studebaker between Atherton and Anaheim Streets.  Homes are priced beginning at $9,950 (2 bedrooms, 450 down, $79 monthly payments).   to 12,150 ($650 down).  
  11 APR 1954 -   
  8 AUG 1954 - Long Beach begins annexing new "Lakewood" developments - Lakewood Plaza and Lakewood Ranchos.    
     
1955 July 17, 1955 -- is Opening day for Disneyland in Anaheim.  The event draws 28,000 visitors (many holding counterfeit tickets) and, along with the Los Alamitos racetrack, gives people a reason to drive through Los Alamitos using Katella Avenue  
  City of Dairyland (current La Palma) is incorporated.  
 

The Hellman property of Bullet Hill (also called Marina Hill, or more commonly  just “The Hill”) is annexed by  Seal Beach

 
  SUMMER 1955 -- The Los Alamitos Elementary School District reports that their average daily attendance for 1954 was 529.  Their estimate for 1955-56 is 700.  
  12 AUG 1955 -- (Enterprise) — A group proposes incorporation of the area now comprised of Cypress, Los Alamitos, Rossmoor, Buena Park and much of Seal Beach — Coyote Creek to Magnolia, Crescent to Garden Grove Boulevard.   
  19 AUG 1955 - The Enterprise reports that "rumors are hot on 7,000 homes in Los Alamitos.”  Supervisor Willis Warner told the Los Al Chamber of Commerce a week ago that builders have been working with the county on the development, but it is being held up until the state can give an exact location of the freeway which will cut across some of the land.   1,464 homes are reportedly proposed for first unit, with a total of 7,200 homes when the project is completed.  
  9 SEP 1955 (Enterprise) —  Los Alamitos Chamber of Commerce President Jim Bell (father of current Rossmoor resident Jim Bell) said that land developer representatives had contacted him.  They intimated they had control of almost 1,500 acres and definitely would subdivide it, including building a 50-acre shopping center.  They wanted the land to be in a city.  If Los Alamitos wouldn't incorporate, then Buena Park. 
 
 
  30 DEC 1955 — Orange County reports its population at 434,800.  In 1950, it had been 212,224 -- a growth rate of just over 200%.  

1956

 

The U.S. Navy Weapons Station's 1,000-foot wharf opens, allowing first dockside missile loading inside Anaheim Bay

 
  Los Alamitos Race Track, a backyard venture when John Vessels introduced quarter-horse racing to Southern California three years earlier, blossoms into one of the srea’s top tracks when it opens a 22-day meet in its new four-story track grandstand which can hold 3,000 persons and has a restaurant, cocktail bars and other conveniences included.  Owner John Vessels said the more than $500,000 venture would be completed by April 9.  
 

April 5, 1956 - Under the headline, “3,000 Homes May Start in Los Alamitos in July,” the Enterprise reports that Los Alamitos Chamber of Commerce officials were informed that several hundred acres of the Irvine property , located just west of Los Alamitos Blvd. and south of Katella, has several well-known subdividers bargaining for the land.  [The Irvine Company was part of an entity which purchased the land from the estate of Susana Bixby Bryant in 1947.]
     The Enterprise was told by one local tract builder that he expected to go into escrow within a few days , and if this happened he would build 3,000 homes, with a 30-acre shopping center. It would take three years. He has built several other subdivisions in Long Beach and  Anaheim.

 
  17 MAY 1956 (Enterprise) — A subdivider files for 2,400 homes in Los Alamitos, according to tract maps filed with the Orange County Planning Commission.  
     Bulldozers started pulling out trees along Los Alamitos Boulevard to make it possible for heavy equipment to move in. 
 
 

24 MAY 1956  (Enterprise) —  The headline reads “Tract Land Sale largest ever recorded in County.”

The sale of a total of 756 acres of subdivision land south of Katella and west of Los Alamitos Blvd. was named by Orange County officials as the largest ever recorded in Orange County.
     Sold by the Irvine Company, Mr. and Mrs. W.B. Hellis and W.S. Tuback (which purchased the land from the Susana Bixby Bryant Estate in 1947), the buyers reportedly included California Gov. Goodwin Knight, Alfred Gitelson, Morris Kawin, and Edward Rothschild, who are listed as the Lakewood Rancho Land Company.
     Developer of the subdivision is Ross Cortese, who built the Lakewood Rancho Estates and the Frematic Homes in Anaheim.
     A total of 2,398 homes is scheduled for the area, with three elementary schools proposed [this was apparently before a separate land deal was aranged with the Bixby Ranch Company for the southern half of the tract.) as well as two big shopping centers. One is to be 14 acres at Katella and Los Alamitos Blvd, and the other 17 acres further south on the boulevard.
     Typical lots in the subdivision show 7,210 square feet on 70 by 102 foot lots. School sites shown are 10, 9.1, and 9.8 acres.
     The tract is tentatively named “Rossmor” (sic) and is scheduled to come before the planning commission June 6.  Time tables call for the major share of the development within two years.

 

 
 

Approval was granted at the June 7 meeting, and the June 21 Enterprise announced “Los Alamitos subdivision to start within three weeks, Sundivider says.”
   After approval was given by the Orange County Planning Commission for the largest subdivision ever recorded in Orange County, the builder announced he hoped to start work within three weeks.
   Ross W. Cortese, who applied for the $80,000,000 project said it should have an eventual population of around 10,000 people, two shopping centers, four school sites, and two church sites.
   Appearing to protest the development were Frank Shurlock, Long Beach assistant planner and Robert Dyer, Long Beach planning engineer. They asked the reservation of a right of way through the southern part of the subdivision to allow the extension of Atherton Street to link with Lampson Avenue in Garden Grove.
   Shurlock said traffic studies show a great need  for the extension of Atherton across the San Gabriel River. It now stops at the river and is a major road.
   The Orange County Road Department explained  the matter had been studied. Cost of erecting a bridge over the river would have to be borne by Orange County if Atherton were carried through to Lampson.
   It was contended by the road department that the extension of Garden Grove Blvd., Westminster Avenue and Katella over into Los Angeles County, as major roads, would take care of the trafic problem.
   Cortese said the name of the new tract would be “Rossmoor” and will cover 667 acres. Prices of the houses will be between $17,000 and $20,000.

 
  Tuesday, June 26 -- “Cypress Incorporation Successful.” By a vote of 212-73, voters in the a portion of the Cypress area approved incorporation under the name Dairy City due to its dominance in the county’s growing cattle industry (its population was 1,616 people, and 24,000 cows).  At the same time voters approved a preference to change the name to Cypress (the longtime unofficial name for the region). 205 voted yes for Cypress, 30 wanted Lincoln City, 20 wanted Los Coyotes and 8 preferred Dairy City.
     Fearing encroachment and being gobbled up by the growing nearby cities (especially Buena Park and Anaheim), a group of agricultural men banded together to form the city to preserve their "right to keep dairies, poultry ranches, and industrial businesses" in the area which was rapidly being filled with subdivisions.  The population of Cypress was 1,616.
 
  On June 28, the Enterprise reported that Ross Cortese had told Los Alamitos incorporation proponents that he did not wish to be be included in the incorporation boundaries while they are building homes.  Cortese said other builders had advised him to build under Orange County regulations.  His withdrawal also affected a large acreage owned by the Bixby Ranch Company in the southern portion of the city because they planned to act in accordance with Cortese’s firm.  
 

On July 19 the Enterprise noted that “Model Houses started on Subdivision.”
   Construction has begun on the model homes for the “Rossmore” subdivision in Los Alamitos. Sales of homes is expected to begin within a few weeks.
   The models are located on Los Alamitos Blvd., just north of the Watte Ranch. “ (which was adjacent to the current Parasol/Mel's restaurant).

   The new homes will be marketed for “urban workers who want a suburban dwelling,” i.e., the professionals at McDonnell Aircraft and the new Long Beach State University.  Lots are slightly larger (min. 7,200 square feet as opposed to the standard 5,500 square foot lot) and the streets are generally ten feet wider than in most other communities.  The tract would eventually include 3,400 home, making it still the largest single subdivision ever built in Orange County.
   The homes will be priced between $17,000 and $20,000.

 
     
  26 JUL 1956 —  Los Alamitos Race Track owner John Vessels is induced to join Cypress with the promise of not having to pay income taxes.  The Enterprise reported on July 26 that the new city of Dairy City (Cypress) had been asked by Vessels’ Ranch officials to start proceedings to annex the remaining portion of the property not now in the city. That would be everything south of the Southern Pacific tracks.  
  12 AUG 1956 — (LA Times) A state group urges a survey of the proposed San Gabriel River Freeway,  
  30 SEP 1956 — 3 FLYERS DIE IN CRASH.  -- a twin-engine Navy anti-submarine plane crashed into a sugar beet field shortly after taking off fomr the NAS Los Alamitos at 10:30am Saturday.  The plane was a Grumman S2F S___ radio training mission. 
   The plane crashed in the middle of a barely laid out housing project.  
 
     
  18 NOV 1956 — The Rossmoor model homes make their grand opening debut on this day. The first four available models are the Salem, and the New Englander (both with swimming pools) and the Plymouth and the Farmhouse.  The sales agents for the project are William Walker and DeWitt R. Lee, (Walker Lee, get it) and their partner William T. Cheney (who got cheated out of a street, unless Chesney was misspelled).  
  23 DEC 1956  -- LA Times —An article in the LA Times says that more than 85,000 people viewed the new Rossmoor homes in 60 days.  However, it must be noted that since Ross Cortese was buying a full page ad in the Times every week, these numbers have to be viewed with some skepticism.   
1957 JANUARY 1957 - Cortese's Rossmoor marketing machine continues at full speed -- utilizing Betty Furness pitching all-electric kitchens and the $6 million expansion of Long Beach State College.  
  MARCH 1957 -- Betty Furness flies to Rossmoor as part of a promotional stunt between Cortese and the all-electric furnshings manufacturers.  
     
  2 JUN 1957— LA Times "paid real estate article" says five families a day are now moving into Rossmoor.  "One section, the Harvard, long sold out and just completed now is being populated by first Rossmoor families.  The other section, the Princeton, also sold out, is now under construction. A 6-foot high, four mile long brick wall is also being built, making it a walled city and self-contained community.".   
 

The June 6, 1957 edition of The Enterprise reported that Rossmoor's first residents — Mr. and Mrs. Sam J. Musser — "recently" moved into a home on 3182 Kempton Drive.
    The Mussers, a retired sales manager for the Armour Meat Packing Company, had relocated from St. Joseph, Missouri.
    That same issue reported a federal grant of $52,000 to the Los Alamitos Elementary School District.  Superintendent Jack L. Weaver reported that currently 620 children attend school in the district — but they had no room for over 300 of them, forcing double sessions.  (This over-enrolment was due mainly to the increase of children of federal employees and military at the NAS.  But with the opening of Rossmoor, the district enrollment was expected to swell to between 4,000 and 5,000 students.

 
  20 JUN 1957 (Enterprise) — Rossmoor School plans are ok'd.  The 12-acre site will have classroosm facing a courtyard to protect outdoor class areas from the southwest winds.  
 

11 JULY 1957Enterprise, p.1 - Los Alamitos is third in county in building activity.
     SANTA ANA—Los Alamitos was ranked third for the first six months of 1957 for subdivision development, according to figures compiled by the Orange County Recorder.
     Los Alamitos had 181,320 acres developed into 710 lots.
     Anaheim was first with 245,215 acres and 932 lots and Buena Park in second with 836 lots covering 277,206 acres.

 
 

AUG 8 1957 - The Enterprise reports "Controversy Flares over Road Extension to LB." The controversy was over which Long Beach road should be connected with which main west Orange County thoroughfare to link Long Beach with the growing recreation destinations of Disneyland the Los Alamitos Race Track.
The matter was first proposed by the Los Al Chamber of Commerce which enlisted the support of other western OC cities and Disneyland to form the Katella Road Commission with the goal of linking Katella Ave with Willow Street in Long Beach. Disneyland obviously wanted to make it easier to bring more visitors to its new park (located at Katella and Harbor in Anaheim), and Ross Cortese, the developer of Rossmoor, backed this extension.
Opposing it was developer Lloyd Whaley, the builder of the huge Los Altos subdivision in easter Long Beach, who wanted Atherton extended to connect with Bostonian in Rossmoor. This would drive more traffic to his new Los Altos shopping Center.
When Katella proponents pointed out that an Atherton extension would force a northern turn to take traffic to Katella anyway, and might conflict with future expansion of the Los Al air base, Whaley said he understood the base would close in the was going to close soon anyway.

 

Ross Cortese stops his attempt to annex the Rossmoor tract to the Long Beach school district.

 
  SEPTEMBER— The first high school age students from Rossmoor, as well as the  high school age students from Los Alamitos, attend the new Western High in Anaheim.  (Seal Beach students attend high school in Huntington Beach.).  The rapidly growing Rossmoor tract causes some temporary problems for the elementary school population as well.  
  SEP 21 1957 - California Governor Goodwin Knight ( a primary investor in Rossmoor) appoints Alfred Gitelson (his law firm partner, as well as a partner in the Rossmoor development)  as a state judge.  
 

OCT 24 1957 - Enterprise, p.1: "Papers Filled to seek cityhood for Rossmoor." — First step in seeking the conversion of the Rossmoor subdivision as a city was taken last week when a petition was filed with the county.
Bill Cheney, member of the sales division for the subdivision who lives at 3152 Oak Knoll Road in the tract, delivered the petition. There were 24 signatures on it.

Boundaries of the proposed city are roughly Los Alamitos Blvd. on the east, Garden Grove Blvd. on the south, Coyote Creek on the west and Katella on the north.

If the move is successful it will create the 22nd city in Orange County.

The entire area encompasses approximately 1,000 acres and is owned principally by the builders of Rossmoor. It is most unoccupied at the present time.

Signers of the petition were Cheney,
Kathryn Murray, 3161 St. Albans Dr.;
M.L. Howard, 3151 Bostonian Dr.;
Audrey A. Hough, 12041 Old Mill Rd.;
Bonnie R. Spencer, 3132 St. Albans Dr.;
Mrs. Robert J. Leebrick, 12021 Old Mill Rd.;
Edward A. Mills, Jr., 3211 Kempton Dr.;
Mrs. E.W. Fullaway, 12021 Chaucer Rd.;
Frank Flosck, 3112 Bostonian Dr.;
Belva F. Vukovich, 3181 Bradbury Rd;
Howard F. Kimball, 3351 Oak Knoll Dr.;
Mrs. Dean L. Nicodemus, 3242 Bradbury Rd;
C.W. Krauss, 3115 Bostonia Dr;
Mrs. Geraldine McKay, 2161 Bostonian Dr.;
Donald J. Haugen, 3121 St. Albans Dr.;
Robert Joseph Mayer, , 3181 Oak Knoll Dr.;
Lorraine Hickman, 3111 Bostonian Dr.;
Betty Patterson, 3171 Bostonian Dr.;
Wendell Fisher, 12031 Wallingsford Rd;
Jean Holm, 3155 Bostonian Dr.;
Lorraine Roseman, 3201 Bradbury Rd.;
Peter J. Meckler, 3212 Bradbury Rd.;
Mrs. Charles Holland, 3222 Bradbury Rd.;
Donna Salem, 3241 Bradbury Rd.:
Kathleen Pearson, 3221 Bradbury Rd.

A sidebar article about the possible incorporation by Enterprise publisher Dale Kroesen noted:

The callers... want to know just what advantages they would gain by incorporating by themselves, and how much their taxes would go up.
This writer has been active in four incorporations and two attempts within the past four years.

From our experience with these, resulting from many meetings, concerning the studies of what conditions must exist for healthy incorporation taxwise, the Rossmoor attempt seems to be premature.

Kroesen, an entertaining and quite knowledgeable local gadfly, later pointed out that at the time of the filing Rossmoor only had 13 registered voters, and that it would probably have to levy the maximum tax rate of one dollar per hundred assessed valuation bcause there is no other appreciable source of income available to the city.

 


 
 

27 OCT 1957 — Rossmoor Homewoeners Assn. formed at Sunday night meeting at Congregational Church. Ross Dorsett is appointed temporary chairman. Appointed as temporary executive board of the association are: Luther Robinson, Willis Clark, John Both, Mrs. Tom Tripp, David Battin, Robert Fullaway, B.W. Gilfillian, Ellis Warmpler, Dr. Goodwin-Malmouth, Lawrence Michealsen, and Eli Buchovich.

A resolution presented by OC Supervisor Willis Clark requesting any move towards incorporation be placed in abeyance for a year until 1) more residents/voters move into the area and 2) a thorough studfy of the issue could be raised was passed with only 12 dissenting votes.
William Cheney, who sponsored the original motion said he and Ross Cortese had discussed "dropping the whole thing," if enough of the residents indicated they did not want to incorporate. He added the only reason they wanted to incorporate in the first place was because they thought it would help their sales.

 
  7 NOV 1957 — Enterprise: Incorporartion to be stopped" after homewoners indicated they did not appear to want incorporation at this time. The petitions would be destroyed and the process would be official stopped if the land owners formally appear and protest the inclusion of their land in the incorporation boundaries. "The owners are Bixby, Irvine, Tubach and Helis. Ross Cortese has the land under option at this time."  
  By November - 412 families had moved into the Rossmoor tract.  
 

14 NOV 1957—Enterprise lists tax rate breakdown for Los Alamitos and Rossmoor

  Los Alamitos Rossmoor
County..........................
$1.66000
$1.66000
School...................................
4.3549
4.3549
OC Flood Control..........................
.2352
.2352
OC Harbor....................................
.0737
.0737
OC Library Dist.
.0751
.0751
OC Mosquito Abatement Dist.................
.0093
.0093
Los Alamitos Water District............................
1.0694
1.0694
Metro Water Dist., OC Mun. Water Distr...........................
.3000
.3000
OC Sanitation Dist. No. 3...........................
.1842
.1842
OC Street Lighting Maintenance Dist............................
--
1.1028
OC Water District...........................
,0800
.0800
Total per $100 valuation ...........................
$8,1805
$9.1446
 



 
 

17 NOV 1957—Press Telegram:  Rossmoor group again seeks L.B. annexation. (Section:  A, Page : 7; Column 1)

 
 

21 NOV 1957—Enterprise: 6-3 vote Stops Sewer Bond For Rossmoor. Giving an indication of future cantankerous , the nine registered voters in the Rossmoor tract voted against funding a new pumping station, saying present sewage was adequet and they should not be required to pay for future develoipment in their tract.

FHA denies loans on 600 Rossmoor homes. Saying that home in the soutyernmost portion of the planned tract woul be directly in the flight path, they refused to loan money, saying it was too dangerously close to loan money for the houses.
Cortese had originally planned 4,000 homes, but said he would now construct about 3,400. About 900 are now under construction nd about 500 have already been sold.

 
 

NOV 28 1957 - California state legislators begin an inquiry into the role of Gov. Goodwin Knight (one of the investors in the Rossmoor company) in the granting of a extremely generous water deal to Ross Cortese for the construction of Rossmoor.

NEW HOPE THAT LONG BEACH WILL APPROVE KATELLA-WILLOW LINK-UP
Long Beach officials indicated they would endorse a plan by Orange County officials that Katella Avenue should be connected with Willow Street as one of the first projects in the inter-county highway improvement program, followed by Westminster, Cerritos St., and then other highways.
The merchants and devloper of the Los Altos Shopping Center wanted Atherton St. extended into Rossmoor "for business purposes" and then to ultimately connect with Lampson, but those merchants have "changed their tune," according to Supervisor William J. Phillips.

P.8 - RACE TRACK OPENS WITH 22-DAY MEET— The Los Alamitos Race Track began its fall 22-day slate of races. KTLA will televise live four big Saturday races, with track announcer Bobby Doyle calling the actioon, and color being provided by Stan Chambers and Johnny Beekman.

 
  13 DEC 1957 — Enterprise - 700 ATTEND OPENING OF NEW YOUTH CENTER. Among those attending were Frank Vessels, principal supporter of the center and Jim Bell, long time President of the Los Al Chamber of Commerce. Amoing those youth in attendece were three who "made good." Richard Austin, 1957 U.S. marbles champion, Jeannie Miller who was crowned Miss 1957 Maid of California at the State Fair, and singing star Kenny Otte, who won many major on-air talent contests on both radio and TV and had his ownb half-hour show in Las Vegas. Otte was the voice of Eddie Cantor as a boy in "The Cantor Story."  
  DECEMBER—Rossmoor Homeowners is official organized and votes in its first slate of permanent directors. Dr. Leo Goodman-Malamuth is the first President.   
1958

The Rossmoor-Los Alamitos Little League is formed by Rossmoor parents.  They play their games on land donated by Ross Cortese, at the corner of Montecito  and Bradbury (where the current Rossmoor Townhomes are).  
    The league plays its first games on 24 MAY 1958 and among the VIPs in attendance on opening day are former major leaguer (St. Louis browns) and Hollywood Stars player Chuck Stevens, as well as KFOX DJ Gary Fuller.  Father Dominic Daley performed the invocation.
     League President Lee Milligan read a letter of congratulations from U.S. President Dwight Eisenhower.
     The winning pitcher of that very first game was Rossmoor's Andy Messersmith ( who would go on to pitch for the Dodgers and be instrumental in bringing free agency to professional baseball) who struck out 14 batters en route to a 2-0 win. Losing pitcher Gary DeAnna had 10 strikeouts.

     The team sponsors for that first season include:
Ross Cortese -- Knights
Bill Cheney/Walker & Lee Realtors -- Tigers
Mark Davis/Glenn E. Thomas Dodge -- Dodgers
Dick Fulford/Los Alamitos Business Association -- Squires
Los Alamitos Country Club -- Yankees
Nick Katsaris/Sam's Sea Food - Shrimps
J.B. Cox & Company - Stars
Mark Bragen/Wonderbowl -- Cubs

     Cortese, of course,  does not overlook the opportunity to market the Little League (and its family atmosphere) in his weekly ads and articles in the LA Times.

 
     
  14 AUGUST 1958 —  The Rossmoor Little League all-stars reached the quarter-finals of the Lakewood Tournament. In Game 1, Rossmoor downed South Lakewood 3-2.  Winning pitcher Andy Messersmith had 14 strikeouts and hit a home run in he 6th inning.
   
 
  21 AUG 1958 —  The Rosmoor Little League holds its first end of the year banquet, with over 350 attendees at the event, held at Sam's Seafood in Sunset Beach. (Sam's sponsored the minor league champion Shrimps). 
    James Henderson is announced as the new President of the League, with Dick Fulford as VP, Mrs. Donald Pierson as Treasurer, and Donald C. Moore as the Players Agent. 
 
  SEPTEMBER - Rossmoor School opens, using double shifts to handle all the new students.  It is first of six planned school sites in Rossmoor, each with sufficient acreage to meet the county and state requirements for recreational space.   Until Weaver School is finished two years later, Rossmoor School continues to operate double sessions.  
  SEP 5, 1958 - Cortese business partner Alfred Gitelson (a future judge) balks at land deals inquiry  
1959

15 JANUARY 1959 - Enterprise, p.5 Last Christmas at Watte Ranch.
It was a gala Christmas at the Watte Ranch.
Fifty two of the clan gathered at the Oscar Watte's to celebrate the last Christmas at "the home place."
The Wattes who have lived there for thirty five married years, will have to leave their home for the proposed development of the Rossmoor shopping center.
The Watte Ranch is located at the south end of Los Alamitos Blvd. and Bixby Avenue. Oscar has been farming this land for fifty one years. Anna and her family moved onto part of the ranch in 1911. The home they live in now was built by Oscar thirty three years ago.

 

 
 

22 JANUARY 1959 — Enterprise, p.3, ROSSMOOR HOME WILL BE PRIZE FOR LUCKY LADY — (This reads like a press release) Plans for a $20,000 to be awarded as a grand prize on the Queen for a Day television show, were announced by Ross W. Cortese, devloper of the new 1200 acxre community near Long Beach.
The ranch-style home will be won by a "queen" who selects from 40 keys the one which fits the front door of the home. If the contestant is unlucky, the key will be discarded and the contest will be continued until the lucky key is selected.
Winner of the contest, which starts Jan. 26, will receive the deed to her new home on the program and the following day she'll be driven to the new subdivision to inspect her home and the community.
The prise home, the New Englander , provides three bedrooms and features a spacious living room and with a wood-buring fireplace and dining room. It's all-electric kitchen with built-in Frigidaire range, oven and garbage disposal unit and coppertone hood over the island-type cooking center.
Rossmoor which currently has 1,300 families as residents is planned as a 4,000 home community.

p.7 — TWO QUESTIONS TO BE TAKEN BACK TO CLUBS ON INCOROPORATION

 
  12 FEBRUARY 1959 — Enterprise, p.3 - Downey Woman wins new $20,000 home in Rossmoor on TV Show. An unemployed mother of four children is $20,000 richer as a result of picking the lucky key to a home provided as the grand prize on a television program.
Mrs. Shirley Woodlock, 28, Downey, who won a $20,000 home in Los Alamitos' Rossmoor subdivision could only say, "This is too good to be true. I've never even before won a dollar."
Mrs. Woodlock, separated from her husband, said her original wish was on the program was dor a garage partition to set up a small nursery as a means of income.
"My building plans are changing now," she smiled.
She was driven to her new home in a gold Cadillac and after inspecting the house she excitedly said, "I'm going to move in as soon as possible."
In addition to the prize home, Mrs. Woodlock was awarded more than $3,500 of household and personal merchandise on the "Queen or a Day" propgram.
 
  5 APR 1959 — The community of Sunset Bay is proposed for the area between Seal Beach and Huntington Beach.   
  MAY 3, 1959— Orange County supervisors OK two road links with LA County, over Katella Avenue and Westminster Ave.  
     In the latest proposal, Orange County agreed to consider the proposed extension of Atherton Avenue into Rossmoor, after the first two projects are completed.
 
  14 MAY 1959 — The Rossmoor Little league opens its second season with Dodger catcher John Roseboro as its opening day speaker.  
  17 MAY 1959 --LA Times - Rossmoor home sales reach halfway mark.  
 

25 JUN 1959 - Enterprise, p.1 — Current [Los Al] incorporation fails, after it was found that the names on the petition were insufficient after it was learned that one large landowner who had signed for several hundred acres was not yet on the county tax rolls, having only recently purchased the land. Los Al cityhood proponents, anticipating such a failure, were there and asked the Board of Supervisors to reconsider the petition with a refiling of new boundaries. After deeming the boundaries "sufficiently changed," petitioners got the approval to seek new signatures. This effectively blocked other communties from trying to annex any of the land within the proposed boundaries.
Los Al Chamber President Bill Brown, the leader of the incorporation movement, noted that Rossmoor was deliberately out, except for the proposed new Rossmoor Shopping Center, because in a recent survey, a majority of people had indicated they were not in favor of the incorporation and it had been difficult to get signatures there.
Local backers explained that the rush to tie up the area as soon as possible is because of the threat from Westminster and Garden Grove.
Westminster has indicated they might annex the Air Statin and the two proposed shopping centers [Von's at Los Al & Fahrquhar, and the Rossmoor Center.].
If they were successful, Los Alamitos would be left as an island on the edge of the county, with no future of cityhood — the only alternative being to annex to Westminster.

Subdivider attempting to block competing Commercial Center plan
Admiral John McKinney, a represntative of Ross Cortese, has appeared locally many times to organize opposition to Harry Rinker's $16 million dollar shopping venture [the current Von's center.]. A week later the Los Alamitos Business Association voted in favor of rezoning to accomodate the developer's plans.

 
 

16 JULY 1959 — (Enterprise, p.1) Homeowners Assn nixes new Incorporation lines.

Rossmoor Homeownerrs Association members voted 34-2 Monday night to "block every portion of Rossmoor land possible which is included in the proposed Los Alamitos incorporation."
General feeling of those present seemed to be that when the proponents of the Los Alamitos incoporation recently included the upper quarter of the Rossmoor tract and the proposed shopping center in Rossmoor, it wasn't fair to the Rossmoor residents. It left all the rest of the Rossmoor homes in unincorporated territory, with no alternative but to stay that way or annex with Los Alamitos. President Malcolm Lucas started a discussion which indicated that if the areas in question were left out of the proposed Los Al incorporation, Rossmoor might still be able to incorporate as a city.
However, they also indicated that without the area between Orangewood and Katella and the shopping center, they would not be able to have a city.
Enterprise publisher Dale Kroesen explained that the strip along Los Al Blvd. to Garden Grove was purposely included to cut Rossmoor off from the possibility that Westminster or Garden Grove coming in and annexing the Rossmoor Shopping Center land.
Kroesen said the financial success of the new Los Alamitos city did not depend on the Rossmoor Center, although it would be a plumb for them, as it would be for any city.
Most discussion centered around contacting subdivider Ross Cortese, and working with him to get the land in question cut out of the boundaries at the boundary hearing which will come up after the petitions are approved.

 

 
 

Summer 1959 - Jack Haley wins first US Open Surf Championship

Jack - nicknamed "The Raven" for the shock of black hair crowning his tall, slim frame helped pioneer the "golden age" of surfing before becoming one of Seal Beach's top civic leaders and businessmen. He was 24 years old when he took top honors in the first surfing championship, at the U.S. Open of Surfing in Huntington Beach. The year was 1959 and Jack was credited with giving the seaside community its nickname: Surf City. In 1960 Jack began his career as a Seal Beach lifeguard. He spearheaded the drive to build a new lifeguard headquarters at the entrance to the Seal Beach Pier. He next opened one of the area's first surf shops, Jack Haley's Surfboards, in 1961. And in 1965 he opened Captain Jack's restaurant, which has become a Sunset Beach institution. Last year he was inducted into the Surfing Hall of Fame and Walk of Fame both in Huntington Beach. He was also recently inducted into the Seal Beach Surfing Hall of Fame. He is one of Seal Beach's most famous residents due to his caring heart, surfing talents, and being a successful entrepreneur. Haley preferred surfing on the long-boards crafted in the 60's as opposed to the fashionable shorter boards. This was the style that worked best for him. "Haley could almost always be found wearing a loud Hawaiian shirt - untucked - with shorts and flip flops. He boasted a voracious appetite for life and a genuine concern for people", said son Tim Haley. Jack recently passed away at age 65 due to cancer. Haley's ashes will be sprinkled into the ocean off Maui and Cabo San Lucas, where he owned homes nearby. "His ashes will be poured into the sea, so he will continue surfing," said Tim Haley. "It was like he had saltwater running through his veins instead of blood. The sea was his life," as stated by his wife Jeanette. Born Nov 25, 1934 in Long Beach, passed away Mar 25, 2000 in Seal Beach.

 
 

30 JULY 1959 — (Enterprise, p.1) Residents fume at "Outsiders" For attempt to Re-locate Air Base. Local Los Al residents get upset at a committee of Westminster and Garden Grove landowners and developers, who start campaign to "relocate the Los Al Naval Air Station. The committe includes only one "local," Westminster dairyman Ale Tuinhout, but a number of union leaders representing building trades. Tuinhout sold land to a developer and both indicated they feel the base should be moved, which would allow for more residential development, mainly allowing schools to be constructed in the area. Schools are currently prohibited for being to close to the flight path.
Mrs. A.J. Labourdette, who has lived in Los Alamitos for 35 years, pointed out that most of the rentals in Los Alamitos are occupid by naval personnel and many families have owned homes here for eight or nine years. In civic activities, naval personnel have leaned over backwards to cooperate with the townspeople. Mrs, Labourdette is the secretary of the Chamber of Commerce.

 
  SEP 10, 1959 - Developer Harry Rinker submits plans to OC Building department for the development of a 31,000 square foot Thriftimart at corner of Farquhar and Los Al Blvd.  
Only objector to plans has been Ross Cortese.  His representative, Admiral John McKinney, had appeared before the planning commission and local groups in opposition to the center.  besides Thriftimart, Rinker had commitments from 14 other stores.

 

 
  SEP 17, 1959

A feisty, standing-room-only crowd at Rossmoor School... discuss Los Alamitos planned incorporation efforts.
Bill Brown from Chamber speaks...
Some residents cry for boycott -- "if a merchant says he's a member of the Los Al chamber, don't do business with him."
   The crowd suffered "evident embarrassment and indignation" when one Rossmoor resident said he rarely went through Los Alamitos, always approaching from the south, but when he recently entered from the north, the town looked like a Santanna (Santa Ana wind) had hit it; and that the buildings were in need of paint." 
Resident Arthur Miller then spoke, criticizing the conduct of some of the people.  They had asked Mr. Brown here as a guest to answer questions and we have been insulting and rude."  he felt their conduct was deplorable.

His "request for an apology was greeted with a long ovation."
 

 
 

1 OCT 1959 - LA Times, pD1 - The end comes for Seal Beach gambling club

The Sheet Metal Monte Carlo, otherwise known as the Airport Club, is dead.

 
 

OCT 15, 1959 (Enterprise) — RHA "doubles" efforts to get Rossmoor excluded from proposed city of Los Alamitos.  
Developer Ross Cortese is reportedly backing the movement.
    Barbara Miller, a petition circulator says she has been encountering reluctance from homeowners because of the phrase "the fiscal and economic problems of Rossmoor residents are not in line with those of Los Alamitos."  A motion to strike the phrase from future petitions did not carry. 

    Drawing animated discussion was a resident's report that not only had he suffered a broken water pipe under his house, but nine of his nearby neighbors had as well.  The RHA planned to look into the thoroughness of FHA inspections during the construction process and into the builder's obligations as well. 

 
  OCT 29, 1959 - The Enterprise reports the annual taxes paid in each local community per each $100 valuation.

Rossmoor.................... $8.07
Los Alamitos................  8.75
Cypress (city)...............  8.80
Cypress (county)........... 8.04
Dairyland (La Palma)..... 8.79

county portion of that tax........3.04

 
  NOV 3, 1959 - The Enterprise reports that Garden Grove is attempting to get the Navy to object to being included in the Los Alamitos incorporation effort.  
  NOVEMBER - Items discussed at the RHA November meeting.
    Rossmoor Center will be started in January 1960. (Confirmed tenants are Food Giant, while contingent tenants are Kress, Citizens Bank, and gas stations operated the Tidewater and Union Oil companies. 
     Developer Harry Rinker says if he gets county approval on Nov. 17 he will begin construction of Los Alamitos Plaza (present Von's Center) within weeks.  Thriftimart is the major tenant for this center. 
    The Traffic Committee (headed by Harold Wells) reported that a traffic signal at Bradbury and Los Al Blvd. was slated to be installed  in April 1960.
    Paul Erskine and Leo Godman-Malamuth said they had obtained 2,300 names on a petition to be excluded from Los Alamitos planned incorporation efforts.
 
 

Dec 3, 1959 - LA Times, pD1 -- END TO SEAL BEACH EROSION SIGHTED: 750-Ft. Groin Is Seen as Answer to City's Drawn-out Battle With Sea

They've put the "beach" back in "Seal Beach" and it looks like the strand is going to stay.

 
  DEC 10, 1959 -- The Enterprise reports that papers are filed as the first step to incorporate Rossmoor into a new 7,000 acre city that would stretch from Cerritos Avenue on the north to the southern boundary of the Seal Beach Naval Weapons Station — include land that now part of the Rossmoor Highlands, College Park East, Westpark in Garden Grove and all of Seal Beach down to Westminster and a good chunk of the Navy Weapons Station south of Westminster, as well.  (map is shown in Dec. 31 issue)
Present at the filing were future California Chief Justice Malcolm Lucas, Leo Goodman-Malamuth and Paul Erskine.
   The two main items on a meeting of the Rossmoor Homeowners Association will be the incorporation of Rossmoor, and the consideration of a site for a new Rossmoor Junior High School, according to RHA President Malcolm Lucas..